Without a solid social media marketing strategy, it would be extremely difficult to get a new business off the ground. Social media is the perfect space to build your brand, connect with customers, and network with others in your industry. If you’re unsure of how to approach the world of digital marketing, use these foolproof tips to get started.
Consult with specialists.
For business owners who are short on time and working with a tight budget, getting experts on board to manage their social media launch could make a huge difference to the success of the campaign. If you use a communications agency sydney they can use your brief to tackle all of the details, giving you time to focus on other aspects of your business. This is a great option for those who don’t have much experience in this type of marketing and could use some expert support.
Use a marketing plan.
Just like any other aspect of your business, you need to go into social media marketing with a solid plan. Sit with your team and strategise on how best to approach the campaign, paying special attention to the overall aims you hope to achieve. Be willing to go back and reassess the plan to make adjustments if things don’t go as well as they should.
Engage as much as possible.
One of the most important things to remember about your social media platforms is engagement. Engagement means reaching out to your followers, getting feedback, asking them questions, and connecting with them in an authentic, personal way. It may take a little trial and error but it’s crucial to practice engagement from day 1 of your social media launch if you want to build a presence.
Direct your audience to your website.
Your social media posts should include a call to action that sends readers to your website. This helps you get more eyes on your blog posts, more traffic to your page, and a stronger connection between your business and its customers. Use your social media channels to link over to every blog post you create, and give your audience a good reason to click through.
Check your data.
Make sure that what you’re doing is working by using data analytics tools to keep an eye on your numbers. Take note of which posts perform best, where your highest levels of engagement occur, and what may no be working as well. Use this data to inform your marketing strategy moving forward.
Use hashtags wisely.
The way you use hashtags will depend on the type of business you’re operating, as well as the age and personality type of the audience you’re hoping to engage with. Track trending hashtags in your industry and keep an eye on what’s happening online so that you can stay up to date, but be wary of over-using hashtags. When used carefully they could boost your numbers, but overuse may put potential customers off.
Understand social media advertising.
Advertising on social media platforms can be a valuable way to raise awareness of your brand. Focus on the platform that your audience is most likely to use first, and target your ads to reach the right people.